Reality TV has become the “popular” genre on the television screens across the world. People exposing themselves gives a new meaning to entertainment. Personally, I would rather be entertained by programs such as “VEGAS”, which of course was cancelled for a show exposing the Brooklyn DA’s office! Pathetic! What I want to see is reality in Advertising. You know all those commercials portraying wrinkle reducing or eliminating fine lines and creases creams ads? The ones where there is a photo touched twenty something model applying these “miracle” products! I would just love to see an actual 50-60 year old untouched model applying those creams and actually wait the 8 weeks for them to take affect and re-shoot the commercial showing those results live! Oh yea, now that would make for true reality! Talk about preying on the helpless! Women with limited incomes have been wasting their money for years hoping one of these “creams” would take the place of the plastic surgery they can’t afford. While I’m on the subject, lets take a closer look at another “reality in Advertising” medium that has bugged me for years.
The picture above shows a woman who is obviously not a size 2XL, but if you look closely the small sketch within her photo shoot does. With my idea of reality advertising, that illustrated sketch would be a real untouched photo of a 2XL woman wearing that “miracle” suit and if it did all that it advertises to do for just $20 plus S&H, that designer would make billions in no time! Wahla….Reality Adveristing!
Another pet peeve of mine is the frustration infused upon women above the size of 12 while shopping. I am sure there are hundreds if not thousands of women who have experienced the hunt for a special occasion outfit, whose soul purpose is to spend money on something they will probably only wear once, but instead of snaring their prey…they wind up wearing something from their closets or settle for less than what they wanted. This makes for very unhappy and disappointed women worldwide. With good intentions, we enter the high-end department stores. There before our eyes are just the dresses and/or outfits we have been searching for, so we walk briskly to that desirous rack. We find exactly the dress we desired. We look at the tag and of course, it is a size 8. We search frantically through the rack only to find that the sizes end at XL or L. Now, keep in mind every designer seems to have their own vision of what constitutes a size S, M, L and XL. It is as if those designers have visions so outside the box of reality that it should be deemed true fantasy! Well back to the desired dress…with true disappointment we leave our gorgeous dress on the rack for the imitated models to find on another day. As we look through the larger size or “woman’s size” area, all we see are sacks and dresses that even our grandmother’s of 90 wouldn’t wear. No style, no shape, blah designs with big flowers or some other hideous accessory attached. We are just about to give up when lo and behold, we spot the desired dress in the women’s section of racks! (This unnamed high-end department store will remain unnamed to protect the innocent). All the awful thoughts we have been having during this shopping event are disappearing, we rescind our curse upon the designers and the stores. We can’t believe we see that dress in the size we were looking for. We (my companion and me) practically run to that rack, bumping into other shoppers because we can’t get there fast enough! We grab the dress from the rack and oh no…we have been taken again! While the dress appeared to be that very same dress that we saw on the size 8 rack, it was anything but! It was the same material, the same color, but the style was completely obliterated! Why we cry? Why? If the designers’ manufacturers can make the dress from size 0 to 12, why in heaven’s name can’t they make the EXACT same style in size 14 to 22? In reality, our bodies aren’t shapeless, so why make the dress in the larger size shapeless? Here was the dress in my hands. Proof that it was duplicated in color and material. I walk back to the size 0 to 12 size rack, I pick up the desired dress, I compare it to the larger size duplicate…it is totally not the same styling! “What in the world is going on?” , my mind shouts! Somewhere between the designer and the manufacturer or distributor, that dress was REDESIGNED hideously. It makes no sense at all. It doesn’t only happen with this dress, it occurs in blouses and skirts and pants as well. We keep asking ourselves, “Do designers actually think that the style can’t be worn by a larger sized woman?” “How discriminating is that?”. Of course, both dresses get placed back on their prospective racks. Waiting for just the right person to buy them. While the reality is that hundreds if not thousands of women would have paid the price for that dress if only it was styled as the original instead of settling for some other cheaper dress or a closet standby. When will the world of “reality advertising, marketing, manufacturing and designing” come to pass? Or, “Will we forever be stuck in this merry-go-round of taboo clothing because we happen to be larger than a size 12? “. What will it take to change this status quo? I’m thinking perhaps it’s time for the networks to consider a true reality show. One based on reality advertising, where people are real, not made to look real, but are real. I can envision an explosion of interest in the less than perfect people out there and an increase in profits for the brave designers and manufacturers with an abundance of courage ready and willing to expose a false and fake system for all the world to see. I patiently and anxiously wait for someone to realize that the desired dress would look just as great on the body of a size 14, 16, 18, 1x or 2x woman. Just as I wait for the discovery of a cream that truly erases the wrinkles of a forty, fifty or sixty year old woman. Oh if only that day would come!
I am so amazed by all the scientific technology that has come to pass, yet saddened by so much that has not yet been developed. I am so tired of being entertained (or better yet…curiosity satisfied) by the barrage of reality television programs, but disillusioned by the continued phoniness in advertising and marketing. I am a hopeful optimist! An idealist, I suppose, about certain variants in life. I, also presume, I’m an average woman who shops, watches television, reads magazines and newspapers, and searches the internet, so shouldn’t I be listened to? It would seem not. It seems as if I am invisible in the modern world. There is no reality in advertising and marketing for people like me because there are no brave souls out there willing to stand up against the status quo and develop or invent a reality that would mirror the reality of my existence, but nevertheless, I will hold onto the dream because after all that IS my reality.
And that is the Way I See It, here Brooklyn,